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Mark Williams Foundation

Our Team & Our Strategy

Our Vision

By 2030, The Mark Williams Foundation will transform lives by empowering 70 aspiring young entrepreneurs to build meaningful futures and also protect the vital relationships between 70 loving fathers and their children. We aim to expand our impact to reach as many communities as possible.

We will be the volunteer foundation of choice, a trusted and compassionate community creating opportunity, resilience, and hope. Through raising £2 million in charitable funds, we will directly support fathers and aspiring entrepreneurs, ensuring The Mark Williams Foundation becomes a recognised name synonymous with integrity, empowerment, and positive change.​

Mark Williams smiling while hugging his daughter at an outdoor event

Our Goals

Impact (People & Partnerships)

To have a forecasted pipeline of young aspiring Entrepreneurs

For every father than needs support to know about the Foundation

To support 70 aspiring entrepreneurs and 70 deserving fathers through our unique programmes

Raise Awareness

To have a replicable model that can be easily ported to various locations, so to lift geographical restraints on those we exist to support

To grow a community of ambassadors who truly live, breathe and champion the Foundation

To make the Foundation a household name in cities we operate

Teamwork

To have a consistent pipeline of volunteers working a total of 40 hours a week

To have admin costs lower that 10%

To have 95% of the workforce fully funded by external funding

Support

To raise £2m in donations in 5 years

To have secured both private and public grants

To have £50k PA generated through subscription donations

Mark Williams smiling with his daughter on a ferry, raising cups together during a trip.

Our Year 2 Strategy (2026-27)

Impact

  • Solidify portable Entrepreneur Apprenticeship programme model ready for expansion, ensuring programme is designed by listening to beneficiary needs and feedback
  • Generate an Impact report from year 1 which has data of our work
  • To build a clear pipeline of deserving fathers who we can support through our legal support pillar and who are generated through out wellbeing and support pillar.
  • Partner with third party organisations and current networks to recruit 10 young entrepreneurs and 15 mentors ready for January 2027.

Raise Awareness

  • Expand our brand presence through marketing strategy ensuring our charity is recognised for integrity and real care for those we serve
  • Expand process for peer-peer beneficiaries showcases to raise awareness of Foundation through visual media and community meetings

Support

  • Raise £126,000 in Year 2 to fund high-impact programmes through public and private grants
  • Connect with 4 corporate partnerships who fundraise on our behalf
  • Secure £26,000 through regular donations and GAYE sceheme partnerships
  • 3x Peer-Peer fundraising events with an aim to raise £15,000 and raise awareness

Teamwork

  • ·Recruit volunteers to work 20 hours a week whose contributions are directly channelled into activities supporting beneficiaries
  • Structure a clear training programme for volunteers that instill’s our values, mission and creates a community for volunteers and beneficiaries to connect
  • Leverage relevant technology , maximising the proportion of funds that help our beneficiaries
Portrait of Sarah Peacock, Founder/Trustee at The Mark Williams Foundation

Nicola Williams

Founder/Trustee AKA Legacy Guardian - Keeping Mark’s Mission Alive

Smiling portrait of Zeynep Bengu, volunteer treasurer, wearing an orange t-shirt

Zeynep Bengu

Volunteer Treasurer AKA The One who makes the Numbers behave

Portrait of Craig Williams, Trustee/Member at The Mark Williams Foundation

Craig Williams

Trustee

Rachel Morrison

Fundraising & Partnership Manager AKA The One who keeps the Pennies Rolling and the People Rallying

Jen Caw

Wellbeing & Support Volunteer AKA The One who listens with Heart and acts with Purpose

Portrait of Libby McAdam, Trustee/Member at The Mark Williams Foundation

Libby McAdam

Trustee

Portrait of Annelise Kofod, Creative Volunteer at The Mark Williams Foundation

Annelise Kofod

Marketing Volunteer AKA The One who puts Mark in Marketing

Portrait of Finley Toulouse, Wellbeing and Support Volunteer at The Mark Williams Foundation

Finlay Toulouse

Wellbeing & Support Volunteer AKA The One who makes every Father feel seen

Portrait of Sarah Peacock, Head of Impact at The Mark Williams Foundation

Sarah Peacock

Executive Director AKA AKA The One Who Actually Runs The Show

Negin Botia

Marketing Manager Volunteer AKA The One who puts Mark in Marketing